AN ANALYSIS OF HUMAN RESOURCE MANAGEMENT (HRM) PRACTICES: A CASE STUDY OF NOKIA

STUDY BY:

Dr. MAHASWETHA D. MA, M.Phil, Ph.D.

Year-2014
London, UK.


AN ANAYSIS OF HUMAN RESOURCE MANAGEMENT PRACTICES:

ACASE STUDY OF NOKIA
CHAPTER-I
INTRODUCTION:
In the present extremely competitive and aggressive international market, surviving a
competitive advantage by becoming a low cost source put a heavy premium on having
an extremely committed and competent workforce. “Competitive advantage lies not
just in differentiating a product or service or in becoming the low cost leader, but in
also being able to tap the company’s special skills or core competencies and rapidly
respond to customer’s needs and competitor’s moves. Therefore, competitive gain lies
in organization’s capability to combine corporate-wide technologies and production
skills into competencies that allow individual businesses to adapt rapidly to shifting
opportunities”. (Mabey C, Salaman G. 2001).
According to Raymond A. Noe, John R. Hollenbeck, (2007) “In a rising number of
organizations human resources are now viewed as a source of competitive advantage.
There is greater recognition that distinctive competencies are obtained through highly
developed employee skills, distinctive organizational cultures, management processes
and systems”. This is opposite to the conventional importance on moveable income
such as equipment. More and more it is being accepted that competitive lead can be
obtained with a high class personnel that let business organizations to race or compete
on the basis of market receptiveness, differentiated products and technological
advancement, product and service excellence.
Workers are the human force, as divergent to resources and equipment in a company.
HR sections are in charge for all activities and policies that effect staff. As stated by
Michael Armstrong, (2003) “the HR division is a vital area of business success, as
gifted employees are a company’s most important asset and utmost competitive
advantage”. Thus, Human Resource executives are assigned with developing
strategies that make sure workers contribution to the corporation’success.
Developing strategies is a complex challenge, bearing in mind that they have to
enhance efficiencies and decrease functional costs at the same time maintaining a

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