THE FACE OF IMMIGRATION IN GREAT BRITAIN

A BRIEF ANALYSIS ON ITS EFFECTS  AND CONSEQUENCES ON MIGRANT POPULATION. PUBLISHED BY  Dr. MAHASWETHA D. MA, M.Phil, PhD Year-2016 London, U.K. THE FACE OF IMMIGRATION IN GREAT BRITAIN : A BRIEF ANALYSIS ON ITS EFFECTS  AND CONSEQUENCES ON MIGRANT POPULATION.               Britain’s problem of immigration can be summed up by the German famous phrase coined up by Max Frisch, […]

AN EVALUATION ON CONSUMER’S PERCEPTION TOWARDS BRANDING IN UK WITH REFERENCE TO HONDA CITY

PUBLISHED BY Dr. MAHASWETHA D. MA, M.Phil, PhD YEAR: 2011 CONTENTS……………………………………………………..PAGE NO INTRODUCTION………………………………………………………………………7 1.1 Consumer Perception……………………………………………………………..8 1.2 About the Company……………………………………………………………. …9 1.3 Aim of the study……………………………………………………………………10 1.4 Objectives of the Study…………………………………………………………..11 CORPORATE PROFILE……………………………………………………………13 LITERATURE REVIEW…………………………………………………………….20 3.1 Brand…………………………………………………………………………………..20 3.2 Brand Perception…………………………………………………………………..21 3.3 Consumer perceptions of a brand and its influencing factors………24 3.4 Perceived Quality………………………………………………………………….26 RESEARCH METHODOLOGY…………………………………………………29 4.1 Research Design……………………………………………………………………29 4.2 Research […]

AN ANALYSIS OF HUMAN RESOURCE MANAGEMENT (HRM) PRACTICES: A CASE STUDY OF NOKIA

STUDY BY: Dr. MAHASWETHA D. MA, M.Phil, Ph.D. Year-2014 London, UK. AN ANAYSIS OF HUMAN RESOURCE MANAGEMENT PRACTICES: ACASE STUDY OF NOKIA CHAPTER-I INTRODUCTION: In the present extremely competitive and aggressive international market, surviving a competitive advantage by becoming a low cost source put a heavy premium on having an extremely committed and competent workforce. “Competitive advantage lies not just […]

AN INVESTIGATIVE CASE STUDY ON SALES PROMOTION OF DEBENHAMS

AN INVESTIGATIVE CASE STUDY ON SALES PROMOTION OF DEBENHAMS PUBLISHED BY Dr. MAHASWETHA D. MA, M.Phil, PhD Year-2011 London, U.K. TABLE OF CONTENTS 1. INTRODUCTIONS OF THE STUDY 1.1 Case study 1.2 Company profile 1.3 Research questions 1.4 Aims 1.5 Research objectives 2. LITERATURE REVIEW 2.1 Sales promotion as an instrument of marketing communication mix 2.2 Strategies of sales promotion […]

A STUDY ON EMPLOYEE MOTIVATION IN A RETAIL SECTOR AND THEIR COMMITMENT TOWARDS THEIR ORGANIZATION WITH REFERENCE TO SAINSBURYS

A STUDY ON EMPLOYEE MOTIVATION IN A RETAIL SECTOR AND THEIR COMMITMENT TOWARDS THEIR ORGANIZATION WITH REFERENCE TO SAINSBURYS. PUBLISHED BY Dr. MAHASWETHA D. MA, M.Phil, PhD YEAR: 2013 UNITED KINGDOM TABLE OF CONTENTS INTRODUCTIONS OF THE STUDY 1.1Case study 1.2Company profile 1.3Research questions 1.4Aims 1.5Research objectives 2. LITERATURE REVIEW 2.1Sales promotion as an instrument of marketing communication mix 2.2Strategies […]